Website Redesign for
Ortega Construction Company

Background

What this project is — and isn't

This is not a speculative concept. The redesigned website is fully built, tested, and running at the preview URL. What remains is final adjustment, SEO completion, and deployment to ortegacc.com.

H&FV Web Design developed this proposal independently after observing that Ortega Construction's current website does not reflect the company's scale, portfolio, or market position. The redesign was built to present Ortega at the level it operates — a leading general contractor with $500M+ in developed projects across South Florida.

Analysis

Current site vs. proposed redesign

A direct comparison of the key differences between the existing website and the proposed solution.

Technology

Platform & technical stack

The redesign is built on industry-standard, widely supported tools. No proprietary systems, no lock-in.

Admin Control

What your team can manage independently

One of the primary requirements for this project is full internal control. Here is exactly what the admin panel allows.

Adding a new project

• Go to Projects → Add New in the admin panel

  A structured form with labeled fields: project name, category, location, completion date, description, and photos.

• Upload photos directly from the form

  Drag and drop images into the upload field. The system automatically optimizes and resizes them.

• Publish or save as draft

  New projects appear immediately in the portfolio gallery once published — no developer involvement.

Editing existing content

• Edit any page with Elementor

  Click "Edit with Elementor" on any page. A visual editor opens — click any text to edit, drag to rearrange sections.

• Update company stats and numbers

  The homepage metrics (years, projects, sq ft) are editable text fields — no code required.

• Replace images and logos

  Upload new images through the media library. Replace client logos, project photos, or team photos at any time.

SEO Strategy

Search engine optimization plan

The redesign includes a solid on-page SEO foundation. This section outlines what is implemented and what can be expanded in future phases.

Included in this project

• Optimized page title

  "Ortega Construction | Miami General Contractor | Symphony Park Builders" — geo-targeted, keyword-rich, under 60 characters.

• Meta description for every page

  Unique, conversion-focused descriptions for home, services, projects, and contact pages.

• Schema markup (JSON-LD)

  LocalBusiness and Organization schema implemented. Helps Google display address, phone, and service area in search results.

• Heading structure (H1 → H2 → H3)

  Semantic hierarchy on every page. One clear H1 per page, supporting H2s for each section.

• Alt text on all images

  Every project photo and client logo will have descriptive alt text optimized for relevant search terms.

• Clean URL structure

  Service pages at /hotel-construction-miami/, /multi-family-construction-miami/, etc. Project pages at /projects/[project-name]/.

• XML sitemap + robots.txt

  Auto-generated sitemap submitted to Google Search Console. Robots.txt configured correctly for full indexation.

Recommended future phase (optional)

• Blog content strategy

  Monthly articles targeting keywords like "general contractor Miami", "luxury condo construction Florida", etc. Blog setup is included; ongoing content is an optional add-on.

• Google Business Profile optimization

  Align NAP (Name, Address, Phone) data across GBP and website for local search ranking.

• City/neighborhood landing pages

  Individual pages for Miami-Dade, Broward, Palm Beach targeting high-value local searches.

Migration & SEO Continuity

URL redirections: preserving your Google rankings

When the new site launches at ortegacc.com, every existing URL is permanently redirected to its equivalent on the new WordPress site. Without this, all accumulated Google rankings, backlinks, and indexed pages would return 404 errors on launch day.

What's included

• Audit all current ortegacc.com URLs

  We map every page that exists on the current Wix site before migration begins.

• Implement 301 permanent redirects

  Each old URL is mapped to its equivalent on the new site. 301 redirects signal to Google that content has permanently moved, preserving link equity and search rankings.

• Validate all redirects post-launch

  Every redirect is tested to confirm correct resolution with no loops or broken chains.

Deliverables

Complete list of what is delivered

Every item below is included in the project price. No surprises, no "that's extra".

Investment

Pricing

One all-inclusive price. Everything described in this proposal is covered — no hourly billing, no scope creep charges.

Timeline

From approval to launch: 2–3 weeks

Because the site is already built, the timeline is short. What remains is refinement, not construction.

Post-Launch

6 months of included support

After launch, H&FV Web Design provides technical support at no additional cost for six months.

• Bug fixes and technical corrections

  Any functionality issue discovered after launch is resolved promptly, at no cost.

• Plugin and WordPress updates

  Core, theme, and plugin updates applied and tested to ensure continued stability.

• Minor content adjustments

  Small text changes, image swaps, and layout tweaks within the existing structure.

• Response within 24 business hours

  All support requests acknowledged and addressed within one business day.

Optional ongoing services (separate budget)

• Monthly blog content

  Weekly or bi-weekly SEO articles targeting construction-related keywords in South Florida. Quoted separately based on volume.

• Monthly SEO reporting

  Google Analytics + Search Console performance report. Keyword ranking tracking and recommendations.

• Extended maintenance plan

  Continued support beyond 6 months, priority response, and proactive monitoring.

Getting Started

What we need from you to begin

Now that we're moving forward, here's what to prepare so we can hit the ground running. The sooner we have these in hand, the faster we get you live.

• Server & hosting access

  cPanel login, FTP credentials, or SSH access to the production server. If you don't have these handy, share the hosting provider name and account email — we'll walk you through obtaining access.

• DNS / domain registrar access

  Login to the registrar where ortegacc.com is registered (GoDaddy, Namecheap, etc.) to update DNS records on launch day. If this is managed through an IT contact, we'll coordinate directly with them.

• Content & image revisions

  Any text, copy, or images you'd like changed before launch. Send a single consolidated list — we'll process everything in one revision round before going live.

• Deployment decision

  Let us know which launch path works best for you — see options below.